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DESINOVA is a special project. The name
comes from a merging of DESign and
INnOVAtion. But its significance is greater.
Below we have summarized the most important
information about the project.
DESINOVA
as a pun merges design and innovation.
DESINOVA
is the first project of its type in Denmark.
It unites designers, trades, and service
companies behind a common ambition: to
strengthen companies' bottom lines by
systematically developing user-driven
innovation skills that in turn rely on
applying professional design skills and
anthropological methods.
DESINOVA
aims to strengthen the eight trade and
service-companies participants’ ability to
generate innovation in interactions with
their users, customers, suppliers, and other
actors who come into contact with the
companies via their products, services, and
proferred advice.
DESINOVA
is also developing the 12 design companies’
critical business skills including adopting
a more professional focus on strategy and
leadership.
DESINOVA's
four Objectives
-
To implement eight
innovation projects and in the process
train approximately 100 employees
working for the 12 design agencies and
right trade and service companies in
methods of strategic and user-driven
innovation.
-
To develop
a new innovation model for trade and
service companies based on unique
knowledge and tools for innovation that
are closer to customers and users.
-
Creating
new networks among researchers,
anthropologists, artists, designers, and
trade and service companies.
-
Formulating
industrial, research, and educational
policy recommendations to strengthen the
environment/conditions for businesses’
innovation skills and the educational
systems’ focus on strategic design.
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